David B. Roberts

Experience

Principal Creative Designer

Marketing & New Media, Florida International University | December 2023 - Present

• Develop cutting-edge Augmented Reality applications for various digital platforms to enhance user engagement and improve overall user experience.
• Collaborate effectively with Art Directors to craft engaging digital assets for multimedia and graphic projects, including websites, mobile apps, advertising, and animation.
• Lead and play a pivotal role in strategic discussions with the social media team, ensuring alignment with FIU's overarching strategic plan.
• Serve as a liaison with FIU's Art Director and closely collaborate with central teams to maintain design consistency across all platforms.
• Actively contribute to the creation of assets that drive engagement, align seamlessly with FIU's strategic goals, and showcase a strong work ethic by staying current with the latest design and social media trends.

Senior Digital Designer

Marketing & New Media, Florida International University | June 2021 - December 2023

• Demonstrates strong leadership skills by managing complex and innovative projects to enhance user engagement and improve overall user experience.
• Collaborates effectively with Art Directors to create dynamic and innovative motion graphics, 3D elements, and augmented reality for digital and print materials.
• Leads team members through constructive feedback, coaching, delegation, and growth to optimize productivity and efficiency.
• Successfully executes impactful social media and marketing campaigns, achieving a 390% increase in social media engagement and establishing brand loyalty and recognition.
• Displays a strong work ethic, staying current with the latest design and social media trends, and provides guidance on brand and accessibility standards to the team.

Senior Project Manager

Digital Communications, Florida International University | Dec 2015 - June 2021

• Led a team of creatives in the design and development of websites and mobile/web applications, fostering effective collaboration and coordination.
• Translated stakeholder's ideas into clear and concise documents, ensuring quality through the use of user stories, epics, test cases, and acceptance criteria.
• Spearheaded the university's transition towards ADA compliance by procuring and implementing a web accessibility auditing tool, championing accessibility for all users.
• Demonstrated financial acumen by successfully negotiating contracts for software and web applications, reducing expenses by 15% annually, building strong relationships with vendors.

UX Design Strategist

Web Communications, Florida International University | Aug 2012 - Dec 2015

• Provided comprehensive training to over 250 employees in the use of FIU's content management system and accessibility best practices, enhancing their skills and productivity.
• Utilized various user testing tools and techniques such as A/B Testing and Card Sorting to make informed design decisions, improving overall user experience.
• Efficiently managed and completed an average of 30-50 daily web content and image adjustments in static HTML, WordPress, and Cascade sites.
• Developed and implemented comprehensive university web design standards, proactively influencing web design across multiple in-house web teams, resulting in a consistent and cohesive user experience.

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