Match Day AR Filter

Match Day is a momentous occasion for medical students across the United States, marking the culmination of years of hard work and determination as they discover where they will complete their residency programs. In March 2023, a groundbreaking Augmented Reality (AR) filter was developed for Match Day at an esteemed medical institution, leveraging Meta Spark Studio. This case study delves into the conception, development, and impact of the Match Day 2023 AR Filter, a digital experience that added a new dimension of excitement and engagement to the momentous event.

Objective

The primary objective of the Match Day 2023 AR Filter was to enhance the joy and anticipation surrounding Match Day for medical students while providing a creative and interactive platform to share their residency matches with friends, family, and the wider medical community.

Planning and Conceptualization

  1. Innovation: The idea for the AR filter emerged from a desire to transform Match Day into a memorable digital experience that aligned with the institution's commitment to embracing emerging technologies.
  2. Concept Development: The concept was to create an AR filter that allowed students to virtually place their specialty and matched hospital into an envelope during their video recording. As they recorded with their camera and announced their match, the envelope would open to reveal the exciting news.

Execution

  1. Meta Spark Studio: The AR filter was developed using Meta Spark Studio, a cutting-edge platform for creating augmented reality experiences.
  2. Interactive Features: The filter included a text box where students could input their specialty and the hospital they matched with. As they recorded their Match Day announcements, an envelope appeared in the AR environment, and their personalized information would be added to the envelope.

Release and Impact

  1. Match Day Event: The AR filter was launched during the institution's Match Day event. Students were encouraged to use it as they shared their match results with their peers and loved ones.
  2. Student Engagement: The filter quickly became a sensation among the students, adding an element of surprise and delight to their Match Day announcements. It allowed them to share their joy in a unique and memorable way.
  3. Social Media Buzz: Match Day 2023 AR Filter went viral on various social media platforms. Videos of students using the filter to announce their matches garnered widespread attention and engagement from the online medical community.
  4. Institutional Pride: The filter not only celebrated the students' achievements but also highlighted the institution's commitment to innovation and student experience, strengthening its reputation in the medical education sector.
  5. Long-lasting Memories: The AR filter created lasting memories for students and their families, providing a unique and immersive way to remember and share the pivotal moment of Match Day.

Conclusion

The Match Day 2023 AR Filter, developed using Meta Spark Studio, successfully achieved its objective of enhancing the Match Day experience for medical students. It added an innovative, interactive, and memorable dimension to the event, elevating the institution's reputation and student engagement in the process. This case study demonstrates the power of leveraging emerging technologies to create meaningful and impactful experiences, leaving a lasting impression on students and the wider community.

Client:FIU Herbert Wertheim College of Medicine

Role:AR EngineerUX DesignerProject Manager3D Modeler

Tools: Adobe Illustrator Adobe Photoshop Cinema4D Meta Spark Studio

Development:Javascript

View the Filter