FIU Welcome Video 2023

Florida International University (FIU) is a dynamic and innovative institution known for its commitment to embracing creativity and pushing boundaries. In an effort to connect with students and create unforgettable experiences, FIU embarked on an exciting project that leveraged pop culture in a unique way. This case study explores the development and execution of the "Panthers" parody project, a creative adaptation of the popular song "Peaches" from the Super Mario Brothers movie.

Project Overview

The "Peaches" Parody Welcome Back video project aimed to not only engage FIU students but also showcase the university's spirit and commitment to fostering creativity. The key components of this project included:

Song Parody: The team adapted the lyrics of the song "Peaches" to create a catchy and fun parody that highlighted FIU's mascot, Roary, President Jessell, and the FIU Football players.

Collaborations: The project was made possible through collaboration with several key partners within the FIU community, including FIU's Volumetric Studio, FIU Athletics, and FIU's Office of the President.

Dedicated Team: The success of the project can be attributed to the hard work and dedication of a passionate team, including Myself, Michelle Gonzalez, Milton Ron Arias, Javier Andrial, and Vince Rives.

Key Achievements

Creative Expression: The "Panthers" parody project demonstrated FIU's commitment to creative expression and innovation, leveraging pop culture as a means to engage with students.

Collaborative Partnerships: The project showcased FIU's ability to form valuable partnerships within the university community, highlighting the teamwork required to bring such a creative endeavor to life.

High-Quality 3D Scans: The involvement of FIU's Volumetric Studio, led by Milton Ron Arias and Javier Andrial, ensured that the 3D scans of Roary, President Jessell, and the FIU Football players were of the highest quality, adding a visually impressive element to the project.

Impact

Engagement: The "Panthers" parody project generated significant engagement and excitement within the FIU community, attracting attention from students, faculty, and alumni alike.

Positive Brand Image: The project reinforced FIU's image as an institution that values creativity, innovation, and student engagement, further enhancing its reputation.

Student-Centric Approach: The project exemplified FIU's commitment to meeting students where they are and providing them with memorable experiences beyond traditional learning.

Conclusion

The "Panthers" parody video project at FIU serves as an inspiring example of how a university can harness the power of pop culture to engage with students and foster creativity. Through collaboration, dedication, and the support of university leadership, FIU successfully created a memorable and engaging experience that reflects its commitment to pushing boundaries and embracing creativity within the higher education landscape. This project not only entertained but also reinforced the idea that universities can be spaces for amazing experiences and lasting memories.

Client:FIU

Role:AnimatorProject Manager3D Modeler

Tools: Adobe After Effects Adobe Premiere Adobe Photoshop Cinema4D Octane Renderer